ABOUT AMANO BY LORENA LAING
Amano is an Australian Based Creative design company which creates functional, yet luxurious alpaca knitwear, including fashion accessories and for the home .
Formed in 2014 by Lorena Laing, Amano looks to collaborate with local artisans and suppliers. Its intent is to slow down the cycle of disposable fast fashion and return to the fundamentals of clothing.
“Amano was born from a calling to return to my familiar.
“Looking back at my past collections and working with natural textiles. The Alchemy of transforming the raw materials into precious works of wearable art.”
Alpaca is a personal favourite as they originate from my mother continent, only now I can work with this majestic yarn sourced from my adoptive country & offshore.
KEEPING IT LOCAL..
The Alpaca fibre I work with is local & ethically sourced from Peru, the Women who weave and knit my product are locals and my focus is on keeping it local and 100% Natural.
We take great pride in hand crafting products which utilize locally sourced materials, manufactured and packaged locally. We are aware of carbon footprint, of our struggling manufacturing industry and our ageing artisanal skills, which we feel the responsibility to preserve and pass on to future generations.
In times of global conflict and political turmoil we return to the familiar. We search for what makes us feel safe, warm and nurtured. We cocoon.
Alpaca’s natural properties give us a second skin, a natural shield against the elements. Alpaca offers a true sense of luxury through its soft handle & weightless warmth, all of which is perfectly executed through a strong design aesthetic.
Hand knit. Hand Woven. Hand made. Proudly Australian Owned, Designed & Made from pure, luxurious, natural fibers.
With a background in fashion Design across Womens’ Apparel and knitwear Lorena’s extensive experience has given her the ability to continue to produce designs which excite and awaken the needs & wants of her loyal following.